Founder & Designer Leke Adesoye founded the brand after training at the London College of Fashion, bringing together two of his driving passions, music, in the form of underground jungle,hip-hop, soul and breakbeat, and fashion, realising his dream of creating an Exclusive urban streetwear company. Throughout the next 17 years, Aerosoul has established itself and has gone on to achieve more than any other similar brand. The defining ethos of Aerosoul is combining music and fashion, bycapturing the energy of the music by design, branding, and ultimately,clothing. Original, highly sought-after exclusive urban streetwear is theresult, including the now-iconic Junglist Movement t-shirt.The brand has taken on an international presence, and is worn across the globeby the very biggest names in urban music and beyond, and famously immortalised in the cult-classic 90,s film Human Traffic And the British urban crimedrama thriller Deadmeat. Those who have represented the brand across the yearsread like a who’s who of the entertainment and music scenes. Omar , D-Double-E, Roots Manuva, Natty, Bryan G, Shalamar, MJ Cole, A Guy Called Gerald, Paradox, MNEK, DJ Die, Ashley Walters, Skinnyman, A.I, Normski, Ian Wright , Zion I, Robert Owens, TY, Leon Best, General Levy, Calibre, Dwele, Joel Domment, Ghostface Killah, Ed Sheeran, Rodney P, Giggs, MistaJam, Normski,
Jacob Banks , Krust, Dbridge , and The Insiders arejust a few of the many Artist who have promoted the brand in the most direct way. Taking an equal approach between fashion and music has always been at the heart of what Aerosoul are about. The company has always reached out from its core demographic to feature in the wider world of fashion, Media and TV.From the cast of TV’s Hollyoaks and Skins, to models like Sophie Anderton, and bands such as The Boo Radleys,
London Electricity and Groove Armada, plus actors Adam Deacon, Danny Dyer, Jason Maza , VazBlackwood , Aml Ameen , Leo Gregory and StephenGraham – Aerosoul’s appeal reaches far beyond just urban music. In additionto the amazing work he undertakes with the clothing business, Leke continues to pursue a thriving DJcareer. He has toured the UK and Europe on a number of occasions, including playing DJ sets for Phatfarm, Rocawear, Mecca, Herbal, Journey Shoes,
Kirk Originals,Rumble In Da Jungle, Intrigue , StarWarz, and Oxfam’s Make Poverty History launch parties.Aerosoul artists have also featured Exclusive Tracks on the Brand,s Soul:Controlled Music compilation.(Sounds Of Underground London) Perhaps the most well-known achievement in the brand’s history to date was thefeaturing of the Junglist Movement design in the 1999 film, Human Traffic. And more recently Aerosoul clothing Featured in The Wardrobe For 1Way Up. A BMX Documentry Film About The Struggles of Peckham BMX Club , The JM design is still prevalenttoday, and, as well as being reinterpreted for the ‘A.S./J.M. Remixed’collaboration series, in which Japan’s Tadaomi Shibuya and the UK’s Mitchy Bwoyreinterpreted the motif in their own unique Artistic styles. In light of thesuccess of the Junglist Movement design, Leke launched Soulero Sista, awomen’s wear line which has gone onto to be sported by soul sistas such as Estelle,Dj Jazelle , Ayah Marar , Riya , DJ Sarah Love, DJ Empress, Chynna , The NarniShakers, Kirsty Hawkshaw and C-mone.
Not content with this alone, the A.S.Xtreme Sports line wasadded, to further enhance the brand by reaching out to the skate and snowboard communities using the very latest print technologies.The Junglist Movement Brand has also been expanded into an event, The first to be held inLondon on March 1st 2014, At The Garage which is set to feature a range of some of thegreatest DJs and artists from the history of jungle and drum & bass,including General Levy, Nicky Blackmarket Kenny Ken, Micky Finn, Jumpin Jack Frost , Ray Keith , Navigator MC, The Ragga Twins and Serial Killaz.Media exposure for the brand has been both widespread and extensive over its17-plus year existence. Just some of the Media outlets which have featuredAerosoul include the BBC,MTV, Sky1, Channel 4, Ministryof Sound, D&B Arena, Time Out, ESMag, Touch, FHM, Front,K-Mag , CurrrentTV, Trouble, Radio 1, Mizz, Select, The Voice, Mixmag, RWD,Echoes , Trace, J17, ATM, Urb, Nuts , Smash Hits, Feeder and Zoo.Recently, The AerosoulRed & White Junglist Movement custom snapback was featured on the official Sony PlayStation Access PS4 advert, and press opportunities continue, including K-mag, who recently featured a profile on the upcoming J.M. event. As music and fashion both evolve and change,Aerosoul is moving forwards into an exciting future. Constantly finding and working on new designs , organising Events and introducing new collaborations. the brand holds its own in an ever-changing marketplace. If youare already aware of Aerosoul Limited, you know how lucky and privileged youare to wear the brand. If you don’t know, quite simply get to know and takeyour place in the ranks with the junglist Souljah,s Across The Globe.
Webstore: www.aerosoul.co.uk
Facebook: www.facebook.com/AerosoulLimited
Twitter: www.twitter.com/AerosoulLimited
